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Among all the ad serving network ,adsense is the most popular and reliable.
"Ad serving" is a technology of placing ads to websites.
"Ad serving networks" companies develop and maintain softwares to place ads of different varieties advertisement of advertiser to different websites.
ads publisher
To whom website the ads are published.Advertiser
They provide ads and money.Ad serving network
They provide system to place ads to publishers website.There are different option or packages of this ad serving and making money,paying money in different ad serving networks.
Adsense is like one of the ad serving network.It is the most popular among the publisher and the advertiser for its state of the art softwares to maintain ads in websites.
In Q1 2010, Google earned US$2.04 billion ($8.16 billion annualized), or 30% of total revenue, through AdSense.
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